history

1990

Taiyo Pet Food Co., Ltd. is established.
Taiyo Pet Food Co., Ltd. is established on June 29, 1990 with a 100% investment from
Taiyo Fishery Co., Ltd.,
one of Japan’s leading marine product companies.
In the company’s first years, efforts are focused on developing a cat food business based on
Taiyo Fishery Co., Ltd.’s advanced canning technology and other marine product processing techniques, as well as its powerful global network.
Kurokan and Kinkan are released.

1993

The company name is changed to Maruha Pet Food Co., Ltd.
The company changes its name to Maruha Pet Food Co., Ltd. To coincide with the name change of
Taiyo Fishery co., Ltd.
Junkan, the company’s third main product, is released.

1996

Yaizu no Maguro is released.
This marks the company’s new lineup of products limited to the areas where their key ingredients are produced.

1997

The company secures the top share of the wet cat food market in September.
(ACNielsen data from September 1997 – December 2005; Intage MPI data from January 2006 December 2011)

2003

Umikan is released.
The company’s first mixed white meat product, featuring white skipjack and tuna meat, is released.

2004

Work begins on changing the product information displays on packaging.
Efforts are focused on refurbishing product packaging displays and making them easier to understand to help customers feel safer and more secure about the company’s products.

2005

The company name is changed to AIXIA Corporation.
Maruha Pet Food Co., Ltd. changes its name to AIXIA Corporation, hoping to “foster love (AI)
and happiness (XIA; from “SHIAwase”, Japanese for “happiness”) among pets and people”.

2007

The Miaw Miaw Series is released.
A new series designed to “make it more fun and relaxing to live with your cat” is created for cat owners who treasure their own values and personal styles.
Miaw Miaw Kari-Kari Kotsubu Taipu is released.
An academic-industrial partnership is created with the Kitasato University School of Veterinary Medicine.
The company became a member of new Maruha Nichiro Group.

2008

The company becames a subsidiary of Maruha Nichiro Food,Inc. as result of Maruha Nichiro Group restructuring.

2009

Stock is transferred from Maruha Nichiro Food,Inc. to Maruha Nichiro Holdings,Inc.
JAFCO Co., Ltd. transferres all of its company stocks to Maruha Nichiro Holdings,Inc.

2011

The Neko no Oukoku Series is released.

2013

The company divided all products into three groups of "Sensation of Ingredients (Puo Series)" "Mental Care(MiawMiaw Series)" "Physical Care & Balance Care".

2014

The company becames a subsidiary of Maruha Nichiro Corporation,as result of Maruha Nichiro Group restructuring.